Customer Relationship Management (CRM)

Kaminario Solutions Customer Relationship Management

The Problem – Incomplete CRM Data Updates

Customer relationship management (CRM) applications are critical to providing companies with valuable intelligence in which to serve their customers. CRM data is dynamic as it is being updated on a daily basis from a variety of sources.  Fast and reliable updates to this information are crucial to the next-day's business. Many companies are finding their nightly CRM batch updates and analytics processes are taking longer than the next-day’s business window allows because of I/O bottlenecks caused by data latency.  As the night load and compute processing time extends, only partial analysis of the customer data can be completed. These delays result in an inability to pass up-to-date customer data to other business processes and for customer service representatives; it means delays in answering clients' queries.

The Solution – Kaminario K2 Fast Data Access

By moving these critical CRM applications and timely customer databases to a high performance storage solution, you can meet your CRM update and analytic goals for the next day's business and exceed your customers' SLAs. Kaminario's K2 all Flash SSD array storage delivers extreme performance and scalability to CRM applications and customer databases. As an industry standard block device, it is transparent to applications and databases and is easy enough to be deployed and manage.  The Kaminario K2 enables CRM applications to support high speed access to large amounts of data enabling rapid updates and analytics reporting. The Kaminario K2 also has no single point of failure and supports high availability, enabling data access to continue no matter what. You can now meet their CRM business operational goals and maintain a high degree of customer satisfaction.

Leumi

"Our private-banking and monetary divisions’ application processes were extremely I/O-intensive, and we needed to accelerate them in order to improve the service to our business and customers. The Kaminario K2 appliance provided us with a fast and easy-to-deploy solution to optimize our applications, saving us valuable time and money while helping us to improve services to our customers."

- Itzhak Malach, Senior Executive Vice President, Head of Operations, Information Systems and Administration at Leumi

Read our Leumi Bank Application Case Study.

Put the data of your most demanding CRM application or database on Kaminario all solid-state SAN storage and increase application performance, all with less than a day of implementation.

Request the ESG Lab Validation Report: Kaminario K2 Hybrid Solid-state SAN.

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