Telecommunications (Telco) companies are constantly looking for ways to differentiatethemselves, while expanding market share and maintaining profit margins in an increasingly competitive global market. New services and campaigns that meet the needs of the marketplace are introduced in an increasing pace. In such an environment the challenge of maintaining carrier-grade levels of performance and service while remaining cost-effective and providing high value to the subscriber and customers is becoming bigger and bigger.Enterprise grade Infrastructure that scales with the expending needs and provides timely access to data is crucial.
From decreasing the gap between billing generation dates and billing due dates, to identifying up-selling/cross-selling opportunities in complementary products, faster data translates into more competitive business.When analysis time is quick, efficient forecasting and planning results in saving valuable resources, increased customer satisfaction, and providing attractive offerings to new prospects. Telcos’ campaigns are generated that much faster, ultimately before the competition, and fast analysis leads to immediate assessment and efficient planning. Further, fast analysis assists in customer segmentation, forecasting the demand for target services and technologies, identifies possible preemptive actions to address customer churn, and fraud detection.
Put the data of the most demanding application or database on K2 and achieve 10 – 100 times performance improvement, all with less than a day of implementation.